Right Fare Match is an independent OTA operated by Plane To Paradise LLC, offering Flight, Car Rental & Cruise reservations. IATAN/IATA #39725722 | CLIA #00047967 | ASTA #900384822. We are not affiliated with or endorsed by any airline, car rental company or cruise line. Right Fare Match is an independent OTA operated by Plane To Paradise LLC, offering Flight, Car Rental & Cruise reservations. IATAN/IATA #39725722 | CLIA #00047967 | ASTA #900384822. We are not affiliated with or endorsed by any airline, car rental company or cruise line.
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Cookie Policy

Last Updated: September 2026

This Cookie Policy explains how Right Fare Match, operated by Plane To Paradise LLC, uses cookies and similar technologies when you visit or interact with our website.

Right Fare Match provides independent Online Travel Agency (OTA) services relating to Flight Reservations, Car Rental Reservations, and Cruise Reservations.

This Cookie Policy should be read together with our Privacy Policy and Privacy Choices / Privacy Rights disclosures.

1. What Are Cookies?

Cookies are small data files that websites place or store on a user's browser or device.

Cookies and similar technologies can help websites function, remember user preferences, maintain sessions, protect against fraud, understand website performance, measure advertising effectiveness, and provide relevant website functionality.

Depending on the technology involved, information may be stored for the duration of a browsing session or for a longer period.

2. Similar Technologies

For purposes of this Policy, references to “cookies” may also include similar technologies where applicable, such as:

  • Local storage;
  • Pixels;
  • Tags;
  • Web beacons;
  • Software development kits;
  • Conversion tags;
  • Analytics technologies;
  • Advertising identifiers; and
  • Other technologies that store information on, or access information from, a user's browser or device.

The technologies actually used may change as our website, services, security systems, analytics tools, and advertising platforms evolve.

3. Why We Use Cookies

Right Fare Match may use cookies and similar technologies for purposes including:

  • Operating our website;
  • Maintaining website security;
  • Preventing fraud and abuse;
  • Maintaining user sessions;
  • Remembering preferences;
  • Supporting travel-search functionality;
  • Supporting Flight, Car Rental, and Cruise search or reservation functionality;
  • Understanding website performance;
  • Diagnosing technical problems;
  • Measuring website traffic;
  • Understanding how visitors interact with our website;
  • Measuring advertising and marketing performance;
  • Attribution and conversion measurement;
  • Remembering cookie choices; and
  • Providing other functionality requested by users.

We use cookies only as permitted under applicable law and, where required, according to the choices made through our cookie consent mechanism.

4. Categories of Cookies

Depending on the functionality and technologies deployed on Right Fare Match, cookies may fall into the following categories.

Strictly Necessary Cookies

These cookies are required for essential website functionality.

They may support functions such as:

  • Website security;
  • Fraud prevention;
  • Network management;
  • Session management;
  • Load balancing;
  • Reservation or checkout functionality;
  • Remembering privacy or cookie choices; and
  • Other functionality necessary to provide a service specifically requested by the user.

Because these cookies may be necessary for the website or requested service to function, they may not always be capable of being disabled through our cookie preference tool.

Users may still be able to block them through browser settings, although doing so may cause portions of the website to stop functioning correctly.

Functional Cookies

Functional cookies may allow Right Fare Match to remember selections or preferences that improve website functionality.

Examples may include:

  • Language preferences;
  • Search preferences;
  • Previously selected settings;
  • Location preferences where applicable;
  • Display preferences; and
  • Other user-selected functionality.

Where applicable law requires consent for these cookies, they will be used according to the user's cookie choices.

Analytics & Performance Cookies

Analytics and performance technologies may help us understand how visitors use Right Fare Match.

They may help us understand information such as:

  • Pages visited;
  • Website traffic;
  • Session activity;
  • Navigation patterns;
  • Search interactions;
  • Website errors;
  • Performance issues;
  • Referral sources; and
  • General interaction with our services.

This information may be used to measure and improve website performance and user experience.

Where consent is legally required, these technologies will be used according to the user's consent choices.

Advertising & Marketing Cookies

Advertising and marketing technologies may be used to understand advertising performance and, where permitted, support relevant or personalized advertising.

Depending on the services deployed, these technologies may be used for:

  • Advertising measurement;
  • Conversion tracking;
  • Attribution;
  • Campaign performance measurement;
  • Audience measurement;
  • Remarketing;
  • Advertising personalization, where permitted; and
  • Limiting or measuring advertising exposure.

Where applicable law requires consent for advertising or personalized advertising technologies, they should not be activated for those purposes unless the required consent has been obtained.

Social Media & Third-Party Integration Cookies

Our website may contain functionality provided by third parties, such as social-media tools, embedded content, maps, analytics services, advertising platforms, payment functionality, or travel-related technology providers.

These third parties may use cookies or similar technologies according to their own policies and the permissions available to them.

5. First-Party & Third-Party Cookies

Cookies may be either first-party cookies or third-party cookies.

First-party cookies are associated with Right Fare Match or its website infrastructure.

Third-party cookies may be placed or accessed by independent service providers whose technologies are integrated with our website.

Third parties may include, depending on the technologies actually deployed:

  • Analytics providers;
  • Advertising platforms;
  • Search and marketing platforms;
  • Fraud-prevention providers;
  • Security providers;
  • Payment-service providers;
  • Travel technology providers;
  • Customer communication providers; and
  • Other technology vendors.

The third parties actually used by Right Fare Match may change from time to time.

6. Google & Advertising Technologies

Right Fare Match may use Google products or other advertising and analytics technologies for purposes such as:

Website Analytics | Advertising Measurement | Conversion Tracking | Attribution | Remarketing | Advertising Personalization, where permitted

The availability and operation of these technologies may depend on the user's location, applicable law, configuration of our website, and consent choices.

Where legally required, advertising storage, analytics storage, advertising-related user data, or personalized advertising should be handled according to the consent choices communicated through our consent-management system.

Declining personalized advertising does not necessarily mean that a user will stop seeing advertisements. Advertising may still be displayed in a non-personalized or contextual form where permitted.

7. Cookie Consent

Cookie-consent requirements vary by jurisdiction.

Where applicable law requires consent before non-essential cookies or similar technologies are used, Right Fare Match intends to provide an appropriate mechanism through which users can make their choices.

Depending on applicable requirements, users may be offered options such as:

Accept All | Reject Non-Essential Cookies | Manage Preferences

Strictly necessary technologies may remain active where they are required to provide requested website functionality or otherwise qualify for an applicable legal exception.

Right Fare Match does not rely on this Cookie Policy alone as a substitute for obtaining consent where consent is legally required.

8. Managing Your Cookie Preferences

Where available, users may manage applicable cookie categories through the Cookie Settings or Privacy Choices functionality provided on our website.

Depending on the applicable jurisdiction and technology, users may be able to:

  • Accept optional cookies;
  • Reject optional cookies;
  • Enable or disable particular cookie categories;
  • Withdraw previously provided consent; and
  • Update their preferences.

Changing cookie preferences does not necessarily delete cookies already stored on the device. Users may need to remove previously stored cookies through their browser settings.

9. Withdrawing Consent

Where processing is based on cookie consent, users may withdraw their consent through the available cookie-preference mechanism.

Withdrawal of consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

Following withdrawal, applicable non-essential technologies should be adjusted according to the user's updated choices, subject to technical processing time and applicable legal requirements.

10. Browser Controls

Most browsers provide controls for managing cookies.

Depending on the browser, users may be able to:

  • View stored cookies;
  • Delete cookies;
  • Block cookies;
  • Block third-party cookies;
  • Receive notifications before cookies are stored; or
  • Configure cookie permissions for individual websites.

Blocking all cookies may interfere with website functionality, including search, reservation, security, or preference features.

Browser controls operate independently from Right Fare Match's cookie preference mechanism.

11. Cookies Used During Travel Searches

When a user searches for a Flight, Car Rental, or Cruise, cookies or similar technologies may be used to maintain technical information necessary to process the search or preserve session functionality.

Depending on the technology deployed, this may include information relating to:

  • Origin and destination;
  • Travel dates;
  • Number of travelers;
  • Search session;
  • Selected travel options;
  • Vehicle search criteria;
  • Cruise search criteria; and
  • Other temporary search preferences.

Some of this functionality may be necessary to provide the travel-search service requested by the user.

12. Reservation & Checkout Cookies

Cookies may be used to maintain the integrity and continuity of a reservation or checkout session.

For example, cookies may help maintain:

  • Selected itinerary;
  • Reservation session;
  • Checkout progress;
  • Security state;
  • Session authentication;
  • Transaction integrity; and
  • Fraud-prevention functionality.

Certain reservation and security cookies may qualify as strictly necessary because the requested transaction may not function properly without them.

13. Security & Fraud Prevention

Cookies and similar technologies may be used to protect Right Fare Match, Plane To Paradise LLC, customers, payment systems, and travel transactions.

Security technologies may assist with:

  • Detecting suspicious activity;
  • Preventing unauthorized access;
  • Detecting automated abuse;
  • Protecting transactions;
  • Maintaining secure sessions;
  • Identifying technical threats; and
  • Preventing fraud.

Where applicable law provides an exception for technologies strictly necessary for security or a requested service, such technologies may operate without optional cookie consent.

14. Advertising Measurement

Right Fare Match may advertise through search engines, social-media platforms, advertising networks, travel platforms, or other marketing channels.

Advertising technologies may help us determine whether an advertisement resulted in activities such as:

  • Website visits;
  • Travel searches;
  • Enquiries;
  • Calls;
  • Reservation activity; or
  • Other relevant conversions.

This helps us understand advertising effectiveness and allocate marketing resources.

Where consent is legally required for these technologies, their use will be subject to the user's applicable choices.

15. Personalized Advertising

Where permitted by applicable law and supported by the technologies we use, advertising partners may use information obtained through cookies or similar technologies to provide advertising based on interests or previous interactions.

Right Fare Match will seek to obtain applicable consent where required before using cookies or personal information for personalized advertising.

Users may be able to decline personalized advertising through our cookie settings or other applicable privacy controls.

16. Analytics

Right Fare Match may use analytics services to understand website usage and improve our services.

Analytics may help us evaluate:

  • Website performance;
  • Popular pages;
  • Search functionality;
  • Navigation;
  • Device or browser categories;
  • General geographic information;
  • Traffic sources;
  • Technical errors; and
  • User interaction patterns.

Where analytics cookies require consent under applicable law, they should be activated according to the user's consent choices.

17. Cookie Duration

Cookies may be either session cookies or persistent cookies.

Session Cookies

Session cookies generally expire when the browser session ends.

Persistent Cookies

Persistent cookies may remain on a user's device for a specified period or until deleted.

The duration of a particular cookie depends on its purpose and the technology or provider responsible for it.

Right Fare Match seeks to retain cookies for periods appropriate to their intended purposes and applicable legal requirements.

18. International Visitors

Right Fare Match may be accessed by users from multiple jurisdictions.

Cookie, privacy, and consent requirements can differ by location.

Where required, Right Fare Match may adjust its consent mechanism, available choices, or operation of certain technologies based on the jurisdiction applicable to the visitor.

Users may also have additional privacy rights under applicable data-protection or consumer-privacy laws.

Please review our Privacy Policy and Privacy Choices / Privacy Rights page for additional information.

19. Global Privacy Control & Similar Signals

Where applicable law requires recognition of legally valid browser-based opt-out preference signals, Right Fare Match intends to process supported signals as required by applicable law.

The effect of such a signal may depend on the jurisdiction, browser, technology, and type of processing involved.

20. Do Not Sell or Share / Targeted Advertising Rights

Residents of certain jurisdictions may have rights to opt out of certain activities legally defined as:

Sale of Personal Information | Sharing of Personal Information | Targeted Advertising

Where these rights apply to Right Fare Match's activities, users may exercise them through our applicable Privacy Choices / Privacy Rights mechanisms.

The legal definitions of “sale,” “sharing,” and “targeted advertising” vary by jurisdiction and do not necessarily refer only to transactions involving monetary payment.

21. Third-Party Privacy Practices

Third-party providers integrated with Right Fare Match may independently process information under their own privacy and cookie policies.

Right Fare Match does not control the independent privacy practices of third parties merely because their technology is integrated with our website.

Users should review relevant third-party privacy information where appropriate.

22. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect:

  • Changes to our website;
  • New technologies;
  • Changes in advertising or analytics providers;
  • Changes to our travel services;
  • Changes in applicable laws or regulatory guidance; or
  • Changes to our privacy practices.

The updated version will be posted on this page with a revised Last Updated date.

Where required by applicable law, we may provide additional notice or obtain renewed consent when material changes affect previously provided cookie choices.

23. Contact Us

Questions concerning cookies, privacy, or privacy rights may be directed to:

Privacy:
privacy@rightfarematch.com

Legal Correspondence:
legal@rightfarematch.com

24. Operator Information

Right Fare Match is operated by Plane To Paradise LLC.

Right Fare Match provides independent Online Travel Agency services for:

Flight Reservations | Car Rental Reservations | Cruise Reservations

Important Cookie Notice

Right Fare Match uses cookies and similar technologies to operate and secure our website and may use optional technologies for functionality, analytics, advertising measurement, and advertising personalization. Where applicable law requires consent, non-essential technologies will be subject to the choices made through our cookie consent mechanism. Users can review or change available choices through Cookie Settings or Privacy Choices.

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